The Urban Future Exchange (UFX) has recently undertaken a comprehensive rebranding process and now its time to officially launch our new brand at our AGM on the 4 November 2021. More info about the rebrand can be found here.

Event Details:

4pm UFX Members are welcome to join us for our AGM formalities

4:30pm we will welcome our guest panelists and the general public to join us for one of our signature panel conversations:

Urban branding – celebration or spin?

Urban branding can help our city understand who we are, how we’re perceived, and perhaps even shape our future. What is Adelaide’s brand, really, and how can it help us?

Our expert panel will unpick Adelaide’s identity, as seen through the lens of our people, our politicians, our marketing gurus, and of course, by everyone else.

Joining us the couch will be:

- Sam Dickinson from CityBrief,

- Thomas Oates from Totld, and

- Ian Hill from Adelaide Economic Development Agency

We are hosting this panel on the power of brand in shaping a city to celebrate our own rebrand as Urban Future Exchange.

Price: Free!

Location: Zoom

The AGM and panel conversation will be held on Zoom. The Zoom link will be forwarded to attendees 30 mins before the event.

Tickets can secured here

We hope to see you there!